DAY 0 - Overview
Day0 is a conceptual mobile application that uses competition, visual data aggregation, and the tribal bond of a community, to overcome negative and/or create positive habits.
DAY 0 - Problem
While the demands of technology have increased, our brain’s capacity to handle its ubiquitous, overpowering demand for control of our attention has not. We feel that this disconnect is one of the key reasons as to why when people try to address their vices, the endless conflicting information online leads to 1) “paralysis by analysis” (aka overthinking how to begin), 2) unsustainable execution (resorting to methods that prioritize motivation, often proven to be an unreliable finite resource, over discipline), or worst of all, 3) inaction.
Our Goal
Research habit behavior and create a platform where users become incentivized to make personal transformations in a visual, data-driven way.
Our Team
Group Project ( User experience & User Interface design) + RWD
Timeline
Three weeks
My Role
Wire framing, Research, Interview & Survey, Ideation, Visual, Interactive Prototype testing
I worked alongside the team to complete the design for Day0 app from scratch. This included creating user interface, streamlining the user experience and also working on the visual branding to create an effective apperance based on users insights and feedbacks.
UNDERSTANDING THE USERS
To understand our users and know about their needs we conducted the Preliminary Research.
BREAKING DOWN THE PROCESS
In order to reach our goals for designing the app, we broke it down into smaller sub-projects included:
Researching, finding key insights and solutions, defining our users, wire framing, UI designing, and prototyping. We created user testing in each step to achieve our goals and understand more about users.
Results of Preliminary Research
TAKEAWAYS AFTER OUR INITIAL RESEARCH
Interviews and one survey were completed by 21 participants. Findings showed users are not as disciplined as they desire to be, however they understand discipline is important. There is a correlation between habits and self-perception. Common desired habits within the group surveyed were Productivity, Health, Limiting technology, and Energy .
Affinity Diagram
Education is important.
Education of the benefits of a particular habit is important.
Everyone has habits they would like to change.
Their perception of their own discipline is always disportionate for where they would like to be.
Different methods
for different habits: Cold Turkey vs Easing In.
Deadlines and accountability
help sustain habits
Health, productivity, and technology use
are the most common habit categories individuals would like to improve upon.
SOLUTION
In order to propel our users to make positive, long-lasting transformations, we believe that it is important to do the combined following:.
Utilize the benefits of having a like-minded community for encouragement and accountability.
Define the specific intended process in detail via contracts that encourage clear goal-setting and minimize decision fatigue.
Incorporate visual data, achievements, and competitions as a further incentive to continue beyond the personal transformation taking place.
User Personas
Meet Sheryl Reed
“I feel most fulfilled when I am doing well at work and my life priorities are all in balance.”
Sheryl is an HR manager at a midsize start up. Her career is very important to her. She believes her efforts and output define who she is and this pushes her to be the best at what she does. She is up to date on new and upcoming applications. At times. she has trouble with work life balance.
Goals
Live a healthy lifestyle to help her productivity. Striving to make her workplace a top place to work. Work on her work/life balance make more time for self care.
Pain Points
Her career tends to define her life, works too much. She has a trouble making time for self care and her relationships as work takes a lot of her time and energy. Gets burnt out a lot as she’s always on the go
Meet Damon Gala
“And I know, with an absolute certainty, that this is rock bottom.”
Damon is a business analyst who has become too comfortable with his life over the past several years. Being financially stable, Damon spends his extra time playing video games, watching tv, drinking and smoking weed with his friends. Unfortunately, Sarah, his girlfriend of 7 years, just ended their relationship due to his vices. Damon is officially in a full-fledge mid-life crisis.
Goals
Wants Sarah to regret leaving him.Wants to lose weight and start going to the gym and start lifting. Wants to get a good routine going and get out of his funk..
Pain Points
asn’t exercised in many years and doesn’t know where to start. All his friends currently have the same habits as he does. They all smoke weed and drink alcohol in their spare time. Difficult to create good habits. At this point in his life, it’s difficult to find new friends or people to date.
STORY BOARD
Competitor Analysis
We reviewed a few of the habit tracker apps and examined them in terms of flexibility, data, community and competition. We noticed that most of them only allows you to track habits with friends for extra accountability and the lack of community to inspire you to practice good habits was the thing which considered as a top goal for our app.
We found Productivity, habitica, and some other applications were designed only to assist one or some individuals habit trackers aspects, however we have found through the users’ interviews that they need more social motivations rather than individual motivations. And from this knowledge we improved our app to be a centralized place for social aspects of changing some habits and providing different articles to become users more knowledgeable.
Feature Prioritization
Our research showed that joining to the competition, creating the challenge and being active with the profile should have high impact in our app.
Conceptual Model based on psychology
sometimes, I feel like the surveys and interviews are not enough to know the users’ needs especially when I want to design a services as a product, because most users want behavioral changes, but don’t know how to achieve them and persue their goals. I noticed this when I designed a recent application. So I wanted to figure the psychology behind the behaviors out. Then I designed a conception model based on that fact to help me understand my design conception more.
Style Guide
- Insight on the colors red orange many said red however there was some disagreement because it evoked passion but when it comes to progress it is seen as negative in western cultures so we went with orange because evoke fun, excitement, energetic.
- Orange is a combination of red and yellow. Red is filled with energy and stimulation, and yellow is responsible for the happiness and cheerfulness. It is a more active color because it makes us react by gut feeling, and we feel at that particular moment.
- Blue for call to action
Future Development
Add Competitions to the Prototype
Currently on free challenges are available
Add Premium Benefits
for who wants participate and new challenge sponsors
Add Private Challenges
Sometimes individuals just want to keep their habits private
See Prototyping & Landing Page
